A breast cancer group explains the big problem with the 'pink' campaign

Good intentions don't necessarily produce results. While everything from the White House to NFL uniforms have turned pink in October in honor of Breast Cancer Awareness Month, some women's groups are questioning whether all of that pink is actually doing much for the cause, The New York Times reports.

"What do we have to show for the billions spent on pink ribbon products?" said Karuna Jaggar, the executive director of Breast Cancer Action. "A lot of us are done with awareness. We want action." Cindy Pearson, executive director of the National Women's Health Network, agrees. "The pinkification of the month of October, from football cleats to coffee cups, isn't helping women," she told The New York Times.

Jaggar and Pearson may have a point:

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Read the full story on the problems of the pink campaign over at The New York Times.