The average Star Wars fan: Male, 46, and loves comics


Who likes Star Wars? Well, lots of people, if the $529 million The Force Awakens raked in worldwide in its opening weekend is any sign. In an effort to profile the average Star Wars fan, the marketing firm SpotRight crunched some numbers, analyzing Star Wars' 1.91 million followers on Twitter.
After weeding out the accounts that weren't real people, SpotRight discovered this: The average Star Wars fan is a man, 46, married with children, and making between $75,000 and $124,000 a year. He would have been about 8 years old when the first Star Wars film came out — the perfect age for sci-fi indoctrination, of course.
Also unsurprisingly, the average Star Wars fan tends to follow comic-related brands on Twitter, such as DC Comics and Dark Horse Comics. He also probably likes LEGO, Nintendo, Game Stop, The Hobbit, NASA, Bill Gates, and The Onion.
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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