Facebook allegedly broke its own app just to see what people would do

In its latest user experiment, Facebook allegedly crashed its own app for Android users with the purpose of seeing how long it would take users to give up on using the social media site. The findings, intended to help Facebook develop a contingency plan should its relationship with Android operator Google ever go sour, were reportedly surprising: According to tech journal The Information, "the company wasn't able to reach the threshold" of when people would give up, because "people never stopped coming back." Even if the app was down for hours, The Guardian reports that users simply switched over from the app to the mobile version of the site.
Though this test reportedly happened just once "several years ago," The Guardian reports that the social network is catching flak for once again going too far in its user testing. As The Verge's Casey Newton explains, the real problem is that "users are almost totally unaware of these experiments." "And if they do eventually find out about them, they can't really leave — because there's simply no other meaningful Facebook-like service in the market," Newton writes. "That gives the company a moral imperative to treat its users honestly."
This isn't the first time Facebook experimented on its users, either. Back in 2014, Facebook found itself in hot water after it was revealed that it had experimented on users to study "emotional contagion" by purposefully putting more positive or negative content on news feeds to see if it affected what users then posted.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
China's Xi hosts Modi, Putin, Kim in challenge to US
Speed Read Chinese President Xi Jinping hosted Indian Prime Minister Narendra Modi, Russian President Vladimir Putin and other Asian leaders at an SCO summit
-
Russian strike on Kyiv kills 23, hits EU offices
Speed Read The strike was the second-largest since Russia invaded in 2022
-
UN votes to end Lebanon peacekeeping mission
Speed Read The Trump administration considers the UN's Interim Force in Lebanon (UNIFIL) to be a 'waste of money'
-
Israeli double strike on Gaza hospital kills 20
Speed Read The dead include five journalists who worked for The Associated Press, Reuters and Al Jazeera
-
China is silently expanding its influence in American cities
Under the Radar New York City and San Francisco, among others, have reportedly been targeted
-
Kyiv marks independence as Russia downplays peace
Speed Read President Vladimir Putin has no plans to meet with Zelenskyy for peace talks pushed by President Donald Trump
-
Trump halts Gaza visas as Israelis protest war
Speed Read Laura Loomer voiced her concerns over injured Palestinian kids being brought to the US for treatment and a potential 'Islamic invasion'
-
Russia tries Ukraine land grab before Trump summit
Speed Read The incursion may be part of Putin's efforts to boost his bargaining position