Star Wars director J.J. Abrams is not pleased with the lack of Rey toys

Sure, (most of) the Star Wars movies themselves are great, but the toys are also huge part of the franchise's success. That's why fans wanted to know where their Rey toys are. The central character in The Force Awakens, played by Daisy Ridley, has been conspicuously absent on toy store shelves. Amid backlash, Hasbro committed to adding Rey to the movie's Monopoly game.

"It seems preposterous and wrong that the main character of the movie is not well-represented in what is clearly a huge piece of the Star Wars world, in terms of merchandising," director J.J. Abrams told reporters Saturday after a Television Critics Association panel, Entertainment Weekly reports. "I read that she wasn't in the Monopoly game and was quickly making phone calls about this because if it were true — and it is true, and now Hasbro, of course, has said they're going to put Rey in — it doesn't quite make sense why she wouldn't be there. She's somewhat important in the story."

Yes, "somewhat important," indeed.

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