KFC is taking the whole "finger lickin' good" thing to a new level. The chain's new marketing campaign in Hong Kong comes in the form of edible nail polish, so, you know, you can lick your fingers any time to get that fried chicken taste in your mouth. The nail polish comes in two different colors, one that tastes like the Original fried chicken and the other which tastes like the Hot and Spicy stuff.
"It tastes like chicken," Anna Mugglestone, marketing and communications director for the agency running the campaign, said. "It's crazy. I don't know how they do it." Mugglestone says the nail polish campaign is a way "to remind the younger generation" of "the great taste and good times the brand stands for."
Continue reading for free
We hope you're enjoying The Week's refreshingly open-minded journalism.
Subscribed to The Week? Register your account with the same email as your subscription.