Donald Trump's 'fresh thinking' on display in unusual campaign spending

Donald Trump is spending a lot of his campaign money on himself
(Image credit: Stephen Maturen/Getty Images)

Donald Trump spent all last fall and much of the winter defying the conventional wisdom about presidential campaigns, and he's apparently hoping to ride his unorthodox campaign choices all the way to victory in the November election, according to Federal Election Commission filings examined by The Wall Street Journal. Half of his campaign's 10 highest-paid consultants have never worked for another presidential campaign, for example, versus just one of Hillary Clinton's top 10 consultants.

"Trump wants people with fire in the belly," not necessarily experience, political consultant Stuart Jolly tells The Journal. "Loyalty is right up there at the top." Don McGahn, the Trump campaign's general counsel, added: "Fresh thinking is good." Despite earlier frugality, Trump is increasing his campaign spending, though he still isn't paying much for TV ads or field operations, outsourcing much of his get-out-the-vote effort to the Republican National Committee.

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