Ivanka Trump targets working moms in her first campaign ad appearance

(Image credit: Chip Somodevilla/Getty Images)

Republican Donald Trump released a new TV ad on Friday which stars Ivanka Trump and targets women voters, a demographic among which his rival Hillary Clinton holds a generous lead.

The spot cuts clips of Ivanka with stock footage of happy moms and their children as the eldest Trump daughter explains her father's plans regarding "the most important job any woman can have," motherhood. "My father will change outdated labor laws so that they support women and American families," Trump says. "He will provide tax credits for childcare, paid maternity leave, and dependent care savings accounts."

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Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.