The annual TV advertisement hall of fame is happening on Sunday (along with, rumor has it, a football game) and as always, Budweiser's commercial is one to watch. This year's Budweiser Super Bowl commercial won't feature any Clydesdales, though. Instead, is a triumphant — and pointed — celebration of America's immigrant roots.
The Anheuser-Busch InBev executives claim that the 60-second advertisement isn't supposed to be political, Ad Age reports. Still, "this commercial shows the start of Budweiser's journey, and while it is set in the 1800's, it's a story we believe will resonate with today's entrepreneurial generation — those who continue strive for their dreams," Budweiser VP Ricardo Marques said in a press release.
Watch "Born the Hard Way" below, and decide for yourself. Jeva Lange