Burger King apologizes for ad promising Whoppers for women impregnated by World Cup players

Catherine Garcia, The Week US's avatar
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published
A Burger King sign.
(Image credit: Matt Cardy/Getty Images)

Burger King has apologized for an ad that ran on VK, the Russian equivalent of Facebook, promising 3 million rubles ($47,000) and a lifetime supply of Whoppers for any woman impregnated by a soccer player competing in the World Cup.

Burger King's Russian division is known for dreadful campaigns, The Guardian reports; in one advertisement for a buy one burger get one free deal, the company used the image of a 16-year-old rape victim. After pulling the World Cup ads, Burger King apologized on VK, calling the campaign "too offensive."

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Catherine Garcia, The Week US
Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.