Kirsten Gillibrand's Republican opponent wants you to call her 'Jell-O-Brand'

Sen. Kirsten Gillibrand.
(Image credit: Mark Wilson/Getty Images)

Republican candidate Chele Farley has spent six months campaigning for New York Democrat Kirsten Gillibrand's Senate seat. But after amassing only dismal polling numbers, Farley is breaking out a tried and true campaign tactic: word association.

In a Tuesday press release, Farley morphed Gillibrand to "Jell-O-Brand," an amalgamation that's easier said than read.

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Kathryn Krawczyk

Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.