Kirsten Gillibrand's Republican opponent wants you to call her 'Jell-O-Brand'

Republican candidate Chele Farley has spent six months campaigning for New York Democrat Kirsten Gillibrand's Senate seat. But after amassing only dismal polling numbers, Farley is breaking out a tried and true campaign tactic: word association.

In a Tuesday press release, Farley morphed Gillibrand to "Jell-O-Brand," an amalgamation that's easier said than read.

The crafty association surely isn't a reflection of the fact that Le Roy, New York, is the birthplace of the smushy snack, or that the upstate town is home to the Jell-O Museum. No, it's because "Kirsten Gillibrand is like Jell-O: No matter the issue, she is slippery and wiggly, shifting to fit the audience," Farley's press release explains.

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Gillibrand's "'ethics' are as malleable as Jell-O" because she decries "sexual harassment," but "her largest donor is Harvey Weinstein's protector and enabler, Boies Schiller," Farley wrote. Farley may have meant David Boies, of the law firm Boies, Schiller & Flexner, from which Gillibrand did receive a good chunk of change. Boies says he dropped the disgraced Hollywood executive as a client last year.

It's a creative stab on Farley's part, but falls apart like Jell-O on a fork once you realize this was probably only seen by her 2,134 Twitter followers.