Snapchat is getting political. Well, kind of.
The short-term messaging app is partnering with TurboVote to encourage its young users to register to vote in time for the U.S. midterm elections, it announced Tuesday. Anyone over the age of 18 will now receive a voter registration link when they click into their profile, reports The Verge. Snapchat will also deploy in-app alerts, messages, relevant news stories linked through Snapchat's registration page, and a filter to promote National Voter Registration Day on Oct. 2.
In its latest move, the tech giant is following behind Instagram, which also partnered with TurboVote recently to mobilize its users. Historically, young voters have shied away from political participation, but Snapchat is hoping to reverse that by providing resources to its 100 million American users. Come November, Snapchat will be able to judge whether its efforts paid off. Read more at The Verge.