Howard Schultz has no idea how much a box of Cheerios costs

Howard Schultz is apparently more of a reduced-fat turkey bacon and cage-free egg white breakfast sandwich kind of guy.

The ex-Starbucks CEO announced his probable presidential ambitions on Sunday, and appeared on MSNBC's Morning Joe on Wednesday to discuss the widespread backlash he's received to his "centrist independent" affiliation ever since. Hosts Mika Brzezinski and Joe Scarborough promptly served Schultz some rapid-fire questions, including one intended to prove how well the billionaire relates to the average American.

"How much does an 18-ounce box of Cheerios cost?" Brzezinski asked. "I don't know, I don't eat Cheerios," Schultz reasonably responded. Brzezinski let him know it's "four bucks," just a bit less than one bowl of hearty blueberry oatmeal at Starbucks.

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Just before that, Brzezinski asked Schultz to name his favorite GOP and Democratic presidents of the past 50 years. Schultz said Ronald Reagan because he "never took his jacket off in Oval Office" out of his "respect for the office," and Franklin Delano Roosevelt. The first claim is not true, and FDR died 74 years ago. Watch the moment below. Kathryn Krawczyk