Americans care about their digital data, but not enough to quit big tech

Americans are worried major tech companies are misusing their digital data — but not enough to do much about it.

Survey results released Monday by IBM's Institute for Business Value found strong majorities of consumers say they have become more worried about how their data is used (81 percent); would like to see more transparency from (89 percent) and regulation of (87 percent) tech giants; and are less trusting of big tech companies than they used to be (75 percent).

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Bonnie Kristian

Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.