Automattic Inc., the online software and publishing company that owns WordPress.com and Longreads, is adding Tumblr to its lineup.
Verizon, which acquired the multimedia blogging platform in 2017 when it bought out Yahoo, is selling Tumblr for an undisclosed amount considered "nominal" to its previous $1.1 billion worth, reports The Wall Street Journal. A source for Axios put the number "well below" $20 million.
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