Sen. Bernie Sanders' (I-Vt.) 2020 ad strategy has essentially been the opposite of Joe Biden's.
In contrast to the former vice president's TV-heavy campaign, Sanders reserved his first TV ad run for this week. Its announcement comes just hours after Sanders revealed he'd taken in the largest quarterly fundraising haul of any 2020 campaign yet, but also amid a polling stumble in his campaign.
Sanders' ad features footage from his campaign rallies across the country and outlines some of his longtime political goals: raising wages, enacting universal health care, and fighting for civil rights, to name a few. A voiceover explains how President Trump has jeopardized those ideals, and then explains Sanders will fight to win them back. Sanders' campaign has so far spent $1.3 million to run the ad in 30- and 60-second spots starting Tuesday, CNN reports.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Biden, meanwhile, has barely spent any money on online advertising recently, but did buy $700,000 worth of TV ads across Iowa over the past few months.
-
Home Depots are the new epicenters of ICE raidsIn the Spotlight The chain has not provided many comments on the ongoing raids
-
Why does Trump keep interfering in the NYC mayoral race?Today's Big Question The president has seemingly taken an outsized interest in his hometown elections, but are his efforts to block Zohran Mamdani about political expediency or something deeper?
-
The pros and cons of banning cellphones in classroomsPros and cons The devices could be major distractions
-
House posts lewd Epstein note attributed to TrumpSpeed Read The estate of Jeffrey Epstein turned over the infamous 2003 birthday note from President Donald Trump
-
Supreme Court allows 'roving' race-tied ICE raidsSpeed Read The court paused a federal judge's order barring agents from detaining suspected undocumented immigrants in LA based on race
-
South Korea to fetch workers detained in Georgia raidSpeed Read More than 300 South Korean workers detained in an immigration raid at a Hyundai plant will be released
-
DC sues Trump to end Guard 'occupation'Speed Read D.C. Attorney General Brian Schwalb argues that the unsolicited military presence violates the law
-
RFK Jr. faces bipartisan heat in Senate hearingSpeed Read The health secretary defended his leadership amid CDC turmoil and deflected questions about the restricted availability of vaccines
-
White House defends boat strike as legal doubts mountSpeed Read Experts say there was no legal justification for killing 11 alleged drug-traffickers
-
Epstein accusers urge full file release, hint at own listspeed read A rally was organized by Reps. Ro Khanna and Thomas Massie, who are hoping to force a vote on their Epstein Files Transparency Act
-
Court hands Harvard a win in Trump funding battleSpeed Read The Trump administration was ordered to restore Harvard's $2 billion in research grants
