A new 'conspiracy theory' hints at intense Instagram feud between royal couples

(Image credit: Paul Grover WPA Pool/Getty Images)

published 27 February 2020

Caity Weaver at The New York Times has laid out a fascinating "royal Instagram mystery" proposing that something fishy is afoot when it comes to the follower counts of Prince William and Kate Middleton's @KensingtonRoyal account, and Prince Harry and Meghan Markle's newer @SussexRoyal account.

"From the outset, @SussexRoyal was runaway popular," Weaver writes, adding that within a month and a half, Harry and Meghan's account amassed as many followers as @KensingtonRoyal had managed in four years. And yet "it seemed, from the outside, that no matter how many followers @SussexRoyal gained, it could never quite catch up" with William and Kate's account.

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.