How Macy's is planning to hold a 'reimagined' Thanksgiving Day Parade amid the pandemic

The Astronaut Snoopy balloon is prepared to float down the parade route during the 93rd Annual Macy's Thanksgiving Day Paade on November 28, 2019 in New York City.
(Image credit: Michael Loccisano/Getty Images)

The Macy's Thanksgiving Day Parade is going forward amid the COVID-19 pandemic — sort of.

New York City Mayor Bill de Blasio (D) on Monday announced the Macy's Thanksgiving Day Parade will not be live this year and won't "be the same parade we're used to." Macy's detailed the plan for its "reimagined" event.

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Character balloons will be flown "without the traditional 80-100 handlers" as Macy's makes use of an "innovative, specially rigged anchor vehicle framework of five specialty vehicles," the company said. There will be no participants in the parade who are younger than 18, and the high school and college marching band performances that were previously selected are being put off until 2021.

"While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical purpose — to bring joy into the hearts of millions across the nation," said the parade's executive producer, Susan Tercero.

Macy's previously put on a modified version of its traditional Fourth of July fireworks, making use of displays in the days prior to July 4, NBC News notes. De Blasio said that as with the Fourth of July fireworks show, "it's really important to keep these traditions continuing." He added, "Next year, I look forward to things coming back in all their greatness so we can enjoy them together in person again."

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.