Wisconsin restaurant owner uses advertising budget to help his fellow small business owners

The inside of a restaurant.
(Image credit: iStock)

Adolfo Melendez is looking out for his fellow small business owners in Stevens Point, Wisconsin. Using $2,000 he had set aside to buy ads for his restaurant, Melendez purchased gift cards from seven other dining establishments in town, to be raffled off online.

"If you help one person and that person will help another business, that will help a lot," Melendez told WSAW. As the owner of El Mezcal, Melendez knows how hard it is right now to run a restaurant. He said small businesses are the backbone of Stevens Point, and that's what prompted him to buy the gift cards.

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Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.