Deion Sanders is changing college football

He isn't just winning games at Colorado. He's transforming a once-staid sport.

Deion Sanders.
Sanders is a member of both the pro and college football hall of fame
(Image credit: Nick Tre. Smith / Icon Sportswire via Getty Images)

Deion Sanders has been the head football coach of the University of Colorado for all of three victorious games, but he’s the biggest story in the sport. How big? USA Today just called Sanders “the most famous football coach ever.” That’s probably a stretch, although Sanders has already been given a 60 Minutes profile. But it’s true that the former NFL star — a member of both the pro and college football halls of fame — has “taken college football by storm,” delivering huge TV ratings on the strength of his celebrity, personality and quick turnaround of a once-faltering Colorado team.

“What’s happening in Colorado feels new,” Jason Gay wrote at The Wall Street Journal. Sanders rebuilt the team with an unprecedented gutting of the roster — only 10 scholarship players remain from last year — and replacing them with new talent. That’s another sign that old traditions and school loyalty are meaningless in the quickly shifting college sports landscape. Now? “Personality matters.” And Sanders has tons of personality. “My kids who play for me, they didn’t choose a university,” Sanders said in the CBS profile. “They chose me.”

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Joel Mathis, The Week US

Joel Mathis is a writer with 30 years of newspaper and online journalism experience. His work also regularly appears in National Geographic and The Kansas City Star. His awards include best online commentary at the Online News Association and (twice) at the City and Regional Magazine Association.