Social media platform Bluesky has acquired more than a million new users in the week since the US election, according to the company.
The influx, largely from the US and UK, comes as users seek to "escape misinformation and offensive posts on X", formerly Twitter, said The Guardian.
What is Bluesky? Bluesky was launched as part of Twitter in 2019, but became an independent platform in 2021. Owned by CEO Jay Graber, Bluesky takes a "decentralised approach to social media, one where different platforms and communities can inter-operate" rather than all being under a single corporate banner like Twitter/X or Facebook, said Sky News.
Why are people leaving X? Users of X have increasingly complained of "more misinformation" and "offensive posts" since Elon Musk bought the platform for $44 billion (£34 billion) in 2022, said Sky News.
Fans of Taylor Swift, who endorsed Kamala Harris for president, are among those moving to Bluesky in protest at Musk's support of Donald Trump and the "rhetoric that has erupted" on X following the Republican's win, said Wired. Although there are Swift fans on "all sides of the political spectrum", the community "prides itself on being a positive and accepting space".
For many, X had become the very opposite of that. "You were getting this awful timeline of far-right, white supremacist, conspiracy theory posts", Shannon C. McGregor, an associate professor at the Hussman School of Journalism and Media at the University of North Carolina, told The New York Times. That is something "the great majority of people don’t want to interact with on a daily basis", she said.
Can Bluesky overtake X? Bluesky has "become a refuge for people who want to have the kind of social media experience that Twitter used to provide", without the "far-right activism, the misinformation, the hate speech, the bots and everything else", social media researcher Axel Bruns told The Guardian.
Bluesky "appears to be courting users" who are concerned about the "ramifications" of Musk's "proximity" to Trump, said The New York Times. But the platform's new high of 14.7 million users is "still far fewer than Threads", Meta's competitor to X, which has reportedly reached 275 million monthly active users. |