Sex doesn’t sell like it used to: that was the major takeaway from a recent survey of young people in the US.
In a “stat that made Hollywood blink”, nearly half (48%) of 1,500 respondents aged 10 to 24 said there was too much sex in film and television, said Audrey Weisburd in Paste Magazine. More than 60% of the 14- to 24-year-olds said they wanted romances depicted as “more about friendship than sex”. This fits the stereotype of a generation that’s having less sex than their parents. Yet the findings, from researchers at the University of California, Los Angeles, don’t tell the whole story.
‘Movement towards authenticity’ Shows such as “Heated Rivalry” and “Bridgerton” are “filled with sex scenes” and “body parts” yet have still “captivated young viewers”, said USA Today. For Gen Zs who are not engaging in sex but are seeking out emotional validation and connection, these stories “might almost fill that void”, said Chicago health educator Virginia Gramarosso.
What “feels unique” about “Heated Rivalry”, about two male ice hockey players having a decade-long affair, “is that it lets its sex scenes play out, sometimes sticking with its characters nearly from the beginning of their encounter until the end in real time”, said Faith Hill in The Atlantic.
“The way that sex has been portrayed in film for a long time hasn’t been particularly realistic,” said American actor and director Olivia Wilde while promoting her new film “I Want Your Sex”. So “there’s been this movement now towards authenticity”.
‘New grammar of intimacy’ In an era when online porn is more accessible than ever, “gone are the days when gratuitous sex would satiate an audience”, said Olivia Petter in The Times. “People want to see themselves represented on screen and this perhaps applies to sexual content now more than ever.”
This all “may be less about prudishness than dissonance and fatigue”, said Paste Magazine. Gen Z is “the most digitally sexualised generation in history, raised on algorithmic thirst, parasocial infatuation, and the casual surveillance of bodies online”. Yet “instead of translating that saturation into appetite, it’s produced a kind of sensory burnout”. What they are seeking instead, “consciously or not, is a new grammar of intimacy”.
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