Consumers are already feeling the pinch at the checkout aisle with high prices. Now, a recent investigation into Kroger alleges the grocery giant has been overcharging customers. The investigation into Kroger stores in multiple states reveals an alleged systemic problem, but Kroger is just one of several major grocery chains involved in this controversy.
What did the investigation find? Consumer Reports helmed the investigation in collaboration with The Guardian and the Food & Environment Reporting Network, publishing the findings last week. The investigation alleged that Kroger customers have been "unknowingly paying full price at checkout for scores of items that have been advertised as discounted or on sale," said Consumer Reports.
Kroger has a "pattern of overcharging customers by frequently listing expired sale prices on the shelves and then ringing up the regular prices at checkout," said The Guardian. These sales issues were allegedly "producing average overcharges of about $1.70 per item, an 18% markup over the discount price."
It "really makes me feel bad because some of them are on fixed incomes and they are older. They are not going to pay attention," Joy Alexander, an employee at a Kroger-owned King Soopers store, said to The Guardian. Kroger has denied these allegations, saying in a statement that the "characterization of widespread pricing concerns is patently false."
What other chains are involved? Kroger is the latest in a series of grocers that have been scrutinized for similar overcharging. In 2024, Albertsons, another major grocery chain, paid almost $400 million to "settle a lawsuit accusing it of overcharging customers at hundreds of Albertsons, Safeway and Vons supermarkets it owns across California," said CBS News. Roundy's, a subsidiary of Kroger, was also caught in an overcharging case and agreed to pay $1 million in a settlement over "accused product weight and labeling violations," said WBAY-TV Green Bay.
"False advertising preys on consumers," former Los Angeles County District Attorney George Gascón, who worked on the Albertsons case in California, said in a statement. This "kind of corporate conduct is especially egregious when it comes to essential groceries." |