Disney will soon have a new boss. Josh D’Amaro has been named the next CEO of The Walt Disney Company, replacing the outgoing Bob Iger. A longtime fixture at the Mouse House, D’Amaro has worked for the organization for nearly three decades and has been instrumental in developing the brand’s theme park expansion.
Disney beginnings The path for D’Amaro, 54, has been a lucky one. In 1998, he “applied cold for a strategy job at Disney and got it,” said The New York Times. D’Amaro “spent more than two decades moving through roles across finance, marketing, strategy and operations before he went on to lead both the Disneyland Resort and the Walt Disney World Resort,” said NBC News. In 2020, he was named chairman of Disney Experiences, which oversees global theme park and resort operations, as well as the cruise line and consumer products.
Steering the ‘beloved IP’ There are several questions looming as D’Amaro prepares to take control, namely how he will “lead one of Hollywood’s most dominant entertainment companies,” said Vulture. Despite having significant experience at the company, he has “never made a show or movie himself,” and many in the industry are wondering where he will “steer the company’s beloved IP.”
D’Amaro was likely tapped by Disney’s board more for his experience with theme parks than film and TV. His appointment “brings to the fore Disney’s storied history in park-going at a time of massive growth for the division,” said CNBC. The company has committed to investing $60 billion over the next decade in parks, which accounted for 40% of Disney’s total annual revenue last year.
Despite this growth, D’Amaro is also taking over the company at a time of “colossal industry upheaval, from the collapse of traditional TV to the rise of generative artificial intelligence,” said the Times. Still, he seems to be ready for the challenge. The new CEO is known for his “affection for Disney’s distinct brand of wholesome family entertainment.” He “genuinely loves Disney,” said Roy P. Disney, Walt Disney’s grandnephew, to the Times. “And I love him for that.” |