The influential singer who gave us ‘Soul Man’
Sam Moore’s life took a fateful turn in a Miami nightclub in 1961. The aspiring singer was working as an emcee on amateur night when another young vocalist, Dave Prater, got up to do a Jackie Wilson song. When the nervous Prater struggled with the lyrics, Moore jumped in with an assist, and their tag-team effort delighted the audience. A legendary pairing was born. From 1965 to 1968, Sam & Dave issued a run of electrifying, muscular soul hits recorded in Memphis’ Stax Studio, including “Hold On, I’m Comin’,” “I Thank You,” and “Soul Man.” Marrying Prater’s gruff baritone to Moore’s urgent tenor, the duo became known for exuberant, high-energy performances that evoked gospel. “We were like evangelical singers, like the old tent singers used to be,” Moore said in 2000. “We were actually testifying, preaching.”
Samuel David Moore was born in Miami to a teacher mother and a father he described as a “street hustler,” said The Guardian. He grew up singing gospel in church, but soon took after his father, running street cons, fathering a child at 16, and doing time for pimping. Once he heard soul singer Jackie Wilson, though, he decided to be a pop star, and the “impromptu call and response” he did with Prater that first night became “the template for the Sam & Dave stage act.” In 1964, the two were signed by Jerry Wexler of Atlantic Records, who sent them to record at Stax. Their work there with the house band and staff writers Isaac Hayes and David Porter “proved magical,” said Variety. Over two years they landed 10 songs on Billboard’s R&B Top 20, and became the country’s “most powerful R&B concert attraction.”
“The duo’s ride, though, was never easy,” said Rolling Stone. The two men weren’t friends, and their relationship grew increasingly acrimonious after the hits stopped coming and Moore “grappled with cocaine and heroin issues.” They split in 1970, although Moore’s need for drug money led to sporadic reunions until a final show in 1981. Moore eventually kicked drugs and married Joyce McRae, who managed and helped revive his career. He worked cruise ships and oldies tours, recorded with acolytes Lou Reed and Bruce Springsteen, and performed for six presidents, from Jimmy Carter to Donald Trump. To have endured and performed for such “special people,” he said in 2018, “it tells me, I guess, my voice said a lot.” |