Tim Tebow's Super Bowl ad scandal

Liberals are condemning CBS' decision to run a pro-life ad starring the quarterback during the broadcast. Should CBS rethink its play?

Football player Tim Tebow.
(Image credit: Corbis)

Do "political" TV commercials have a place on the Super Bowl broadcast? CBS has long said "no," rejecting ads from left-leaning groups like PETA and the pro-gay United Church of Christ. Accordingly, liberals and women's-rights groups have reacted fiercely and swiftly to news that the network will air an anti-abortion advertisement produced by conservative Christian group Focus on the Family during this year's show. The ad tells the story of Heisman Trophy–winning (and outspoken Christian) college quarterback Tim Tebow, whose mother rejected her doctor's advice to abort him, despite concerns that he'd be stillborn. While a Tebow spokesperson says the ad is "absolutely not" political, women's groups and others have condemned CBS—which, for its part, says it's permanently changed its stance on "advocacy advertising." Is CBS guilty of hypocrisy? (Watch a Fox report about Tim Tebow's pro-life Super Bowl ad.)

The ad needs to go—immediately: Why would CBS want to associate itself with the kind of "anti-abortion vitriol" that has led to the murder of doctors?, asks the Women's Media Center in an open letter. By giving Focus on the Family—"an anti-equality, anti-choice, homophobic organization"—the forum to preach its views to millions of Super Bowl viewers, CBS is taking an "ethically, economically, and politically disastrous" step.

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