Apple's new Christmas commercial will make you feel warm and fuzzy feelings

That's certainly one way to sell an iPhone

Apple commercial
(Image credit: (YouTube))

Apple has a treacly new Christmas ad for the iPhone. And cloying as some might find it, it's actually pretty effective, too.

The 90-second spot features a jaded teen who's apparently too absorbed in his phone to enjoy the wonderful, life-affirming experience of Christmastime with family.

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.