Watch Microsoft's insanely bizarre, anime-inspired Internet Explorer ad

Robots? Cats? Sailor Moon-style transformations? Okay.

Internet Explorer ad
(Image credit: (Facebook/Inori Aizawa))

Meet Inorie Aizawa, Microsoft's new mascot. According to her Facebook page — yes, a real thing — Miss Aizawa is the "anime personification of Internet Explorer." Her brief autobiography:

When I was younger, I used to be a clumsy, slow, and awkward girl. However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do. [Facebook]

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.