The image: Talk about a mother-daughter bond. The Lake and Stars, a New York-based lingerie and swimwear company, is making waves for a new ad campaign that features a pale, red-headed 19-year-old girl posing seductively in lingerie with her tan, fit, silver-haired mother, also in skimpy lingerie. (See the images at right and below.) "There's no shock value here," says Maayan Zilberman, the company's co-owner. "We're not trying to make people feel uncomfortable in order to provoke dialogue." These images are just about the "psychology between women as they're growing up and dealing with family politics or women in the workplace."
The reaction: "Is this sexy, disturbing, or awkward?" says Leon Watson at Britain's Daily Mail. Regardless, this "provocative" campaign "cleverly extends its branding," says Scallywag at Scallywag & Vagabond. It forces the consumer to "take the extra second to consider what it is what we are witnessing and how or why it intrigues and... perhaps repulses us." Well, I don't think these images are worth my time, says Meredith Carroll at Babble. This is a publicity stunt, pure and simple. Judge for yourself:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Gavin Newsom mulls California redistricting to counter Texas gerrymanderingTALKING POINTS A controversial plan has become a major flashpoint among Democrats struggling for traction in the Trump era
-
6 perfect gifts for travel loversThe Week Recommends The best trip is the one that lives on and on
-
How can you get the maximum Social Security retirement benefit?the explainer These steps can help boost the Social Security amount you receive
