Groupon's 'startling' reversal of fortune

A revised IPO filing reveals that the daily deals website isn't just unprofitable — it's bleeding hundreds of millions of dollars

Groupon's impressive June IPO filing may be tainted with the news that the company's number crunching was off by, oh, millions of dollars.
(Image credit: Scott Olson/Getty Images)

In early June, Groupon filed paperwork to go public, reporting operating income of $60.6 million for 2010 and $81.6 million for the first quarter of this year. Then on Wednesday, the daily deals darling revised its earlier filing, following criticism that it used some rather unusual accounting practices to avoid mentioning the tremendous costs it had incurred building its base of subscribers. With those pesky expenses taken into account, the company reported a $420 million loss for 2010 and a $117.1 million loss for the first quarter of 2011. In the second quarter of 2011, Groupon had a record $878 million in sales but still lost $102.7 million. Does this "startling turnabout" spell doom for Groupon's IPO, which had been expected to raise $750 million and value the company at $30 billion?

Groupon is certainly not as attractive as it once was: "Groupon's path toward an IPO is no longer a cakewalk," says Garett Sloane in the New York Post. These new financial revelations take some of the sheen off the tech darling. Given the newness of the daily deals market, it's uncertain if Groupon's eye-popping expenditures are one-time costs, or if the company will keep overspending to woo new customers and keep old ones. Meanwhile, the volatile stock market isn't exactly a friendly environment for IPOs, further stacking the deck against Groupon.

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