Is Facebook trivializing breast cancer?

Women are posting status updates about where they "like it." What does that have to do with breast cancer awareness?

A new breast cancer awareness campaign asks, vaguely, where you like it.
(Image credit: Facebook)

Millions of women are posting status updates on Facebook saying where they "like it," but the innuendo-laden messages are more innocent — and more serious — than they appear. Your Facebook friends are talking about where they put their purses, not where they feel most frisky. And they are trying to call attention to the fact that October is Breast Cancer Awareness Month. A similar campaign earlier this year, in which women posted their bra colors, created a great deal of buzz and was hailed as a "tremendous success." But if you're wondering what this has to do with breast cancer awareness, you're not alone. Do these Facebook memes really help fight the disease, or are they frivolous and off-message? (Watch a campaign for clicks)

The status updates do a lot of good: It doesn't matter that these status updates are racy and silly, says Jason at BusyBuzzBlogging. They're "for a good cause." And they clearly work — look at how many people end up talking about cancer after unraveling the mystery. As long as these campaigns call attention to the search for a cure, "I'm all for it."

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