The "bedbug panic" is at an all-time high, writes Eliza Barclay at Slate. And the recent "flurry of high-profile infestations at prominent movie theaters, retail shops, and hotels" is making it worse. The fear of these disgusting pests only grows once they've taken sanctuary in your mattress and gulped your blood at night. I know. After I summoned a "pest management technician" to banish them from my home with a trio of invasive chemical treatments, I grew paranoid. When I next found a suspect insect, my exterminators assured me it was a bedbug and I prepared to endure the ordeal again, until an esteemed entomologist overrode their diagnosis: My invader was a black carpet beetle. The emotional cost of such "false alarms" is steep — lost sleep, "anxiety," "angst." Bedbug "misdiagnosis," it seems, may be an even bigger problem than the real thing. Here, an excerpt:

The pest management industry is one that would benefit handsomely from an epidemic of false alarms. Treating a one-room apartment typically costs hundreds of dollars; for a single-family house, the bill might reach several thousand dollars. According to the National Pest Management Association, exterminators made $258 million from bedbugs in 2009, up 263 percent from three years before. That creates a major incentive for stoking idle fears and promoting a radical "better-safe-than-sorry" approach to the problem....

It's the "better safe than sorry" mentality that has people pursuing full treatments before their infestations have been confirmed by an authoritative entomologist. Even skeptics may be overcome by feelings of disgust or fear of being ostracized. And they're persuaded to call in the men (or women) in protective suits with spray hoses, terrified by the possibility of infecting friends and loved ones.

Read the full article at Slate.


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