"What are you in, some kind of cult?" asked tech reporter Kara Swisher of Mark Zuckerberg, after the Facebook founder removed his hooded sweatshirt at the D8 tech conference last week, revealing an "Illuminati"-type symbol in the lining. The never-before-seen insignia caused quite the sensation, especially since Zuckerberg revealed it while cold-sweating through some tough questions about Facebook's dodgy privacy issues. What can we learn about Facebook from this "mysterious" symbol? (See the much-debated Facebook insignia)
Facebook is still naive about branding: Based on close study, says Alexia Tsotsis in San Francisco Weekly, the diagram appears to depict nothing more ominous than Facebook's 2010 business strategy, albeit with a "slightly off-kilter Star of David in the center" sure to set off conspiracy theorists. Still, while it may just be a "silly" logo, a less "unaware" CEO would have realized that it was bound to "come off as childish and creepy" when revealed this way.
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