Steve Jobs’ new liver

What news of the secret liver transplant says about Apple, its CEO, and its public-relations skills

Apple CEO Steve Jobs underwent a liver transplant in Tennessee about two months ago, said Arik Hesseldahl in BusinessWeek. This “potentially explosive” news about Apple’s “irreplaceable creative and aesthetic powerhouse” could have spooked investors, but The Wall Street Journal broke the story early Saturday morning, after Apple’s “enormously successful” launch of its newest iPhone, so it was an “optimal” time for the news to leak.

The timing was suspiciously good for Apple, said John Gruber in Daring Fireball, which raises the question: Who gave the Journal the story? The story, very oddly, doesn’t cite any source for the news, but the leak likely came from Jobs’ health-care provider, an Apple executive, or from Jobs himself. The story is a little “unflattering” to Jobs, suggesting that his new liver could have been put to better use, so an Apple board member is “my best guess.”

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