Retail giant Best Buy says that 89 percent of its customers don’t understand high-definition television, and 48 percent lowball the cost of buying the “entire” HDTV experience. So Best Buy is launching an educational “HD Done Right” campaign, which it hopes will reduce the HDTV return rate and boost its bottom line going into the crucial November-December shopping season. (CNNMoney.com)
The Bottom Line
September 25, 2007
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