After noticing that Donald Trump typically does better in polls conducted online compared with those done via telephone, Morning Consult, a polling and market research company, wanted to understand why that is and which polls are more accurate.
Online polls often show Trump with the backing of almost four-in-ten Republican voters, while phone surveys usually have him with the support of one-third or fewer, the Los Angeles Times reports. Morning Consult polled 2,397 potential Republican voters earlier this month, and the respondents either spoke with a live pollster on the phone, took an online survey, or received a phone call where they responded to recorded questions by hitting phone buttons.
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