Clinton blitzes Olympics with ads while Trump stays out of the ring
The Olympics are a gold mine for advertisers; it's not often you find yourself with a captive audience that isn't channel surfing and can't skip past ads as they watch live coverage. McDonald's and Chevrolet know this — it's why they spend big bucks to run ads during the Games. Hillary Clinton knows it, too; she has put $13.6 million into campaign commercials during the coverage of Rio.
Donald Trump, on the other hand, has requested the advertising rates from states like Florida but not made any moves to get an ad up, The Associated Press reports. "I'd love to know what they're waiting for," Republican ad maker Will Ritter said.
Clinton has plastered Olympic network NBC with ads, a lesson learned from 2012, when Barack Obama and Mitt Romney blitzed the London Olympic coverage with their own promotions. But despite having a fresh $80 million in his pocket, Trump appears to have missed the memo, or is ignoring it entirely. "While the decision not to have big ad buy during Olympics is unconventional, I'm not sure conventional rules apply," Republican National Committee member Steve Duprey told the AP.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Ritter, though, thinks this is to Trump's own detriment, saying he "cannot survive the professionalized deconstruction that Hillary is doing every day."
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
'Making a police state out of the liberal university'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
8 looming climate tipping points that imperil our planet
The Explainer New reports detail the thresholds we may be close to crossing
By Devika Rao, The Week US Published
-
Try 6 free issues of The Week Junior
Spark your child's curiosity with The Week Junior - the award-winning current affairs magazine for 8-14s.
By The Week Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published
-
Disney and DeSantis reach detente
Speed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
By Peter Weber, The Week US Published
-
Visa and Mastercard agree to lower swipe fees
Speed Read The companies will cap the fees they charge businesses when customers use their credit cards
By Peter Weber, The Week US Published
-
Reddit IPO values social media site at $6.4 billion
Speed Read The company makes its public debut on the New York Stock Exchange
By Peter Weber, The Week US Published
-
Housing costs: the root of US economic malaise?
speed read Many voters are troubled by the housing affordability crisis
By Peter Weber, The Week US Published
-
Feds cap credit card late fees at $8
speed read The Consumer Financial Protection Bureau finalized a rule to save households an estimated $10 billion a year
By Peter Weber, The Week US Published