Donald Trump has spent $0 on campaign ads this year, although he is reportedly looking to start running his first ads in the coming days. It might be too little too late for local broadcasters, though, who count on the boost of political advertising this time of year, Bloomberg reports.
Spending on political advertising is down — way down — dropping 60 percent in 2016 from 2012. It is not all due to Trump, though; Hillary Clinton and Bernie Sanders' battle to the very end meant the turn to the general election became a focus later than it has in the past.
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