CNN's president says giving Donald Trump so much airtime wasn't worth it


CNN President Jeff Zucker regrets giving Donald Trump so much airtime in pursuit of high ratings, Buzzfeed News reported Friday evening.
"If we made any mistake last year, it's that we probably did put on too many of his campaign rallies in those early months and let them run," Zucker said while speaking at Harvard. "Listen, because you never knew what he would say, there was an attraction to put those on air."
Zucker was head of NBC Entertainment when Trump's Apprentice show debuted, and he recalled that "Trump delivered on PR, he delivered on big ratings." Still, Zucker maintained he did not help Trump secure special coverage from CNN, and said he would have given Trump's Republican primary rivals more airtime had they been more willing to do more interviews.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.
-
Do student loans affect a credit score?
the explainer Repaying loans on time will strengthen your credit — but paying late will hurt it
By Becca Stanek, The Week US Published
-
Cherry blossom season: Washington diners’ happy time
feature The five best spots to enjoy the festivities
By The Week US Published
-
Why is the US bombing Yemen in the first place?
In the Spotlight The Trump administration's snowballing "Signalgate" scandal has helped refocus public attention onto one of the nation's least-understood military entanglements
By Rafi Schwartz, The Week US Published
-
Waltz takes blame for texts amid calls for Hegseth ouster
Speed Read Democrats are calling for Defense Secretary Pete Hegseth and national security adviser Michael Waltz to step down
By Peter Weber, The Week US Published
-
Judge: Nazis treated better than Trump deportees
speed read U.S. District Judge James Boasberg reaffirmed his order barring President Donald Trump from deporting alleged Venezuelan gang members
By Peter Weber, The Week US Published
-
US officials share war plans with journalist in group chat
Speed Read Atlantic editor Jeffrey Goldberg was accidentally added to a Signal conversation about striking Yemen
By Rafi Schwartz, The Week US Published
-
Canada's Mark Carney calls snap election
speed read Voters will go to the polls on April 28 to pick a new government
By Peter Weber, The Week US Published
-
Musk set to earn billions from Trump administration
Speed Read Musk's company SpaceX will receive billions in federal government contracts in the coming years
By Peter Weber, The Week US Published
-
Reports: Musk to get briefed on top secret China war plan
Speed Read In a major expansion of Elon Musk's government role, he will be briefed on military plans for potential war with China
By Peter Weber, The Week US Published
-
Trump signs order to end Education Department
Speed Read The move will return education 'back to the states where it belongs,' the president says
By Peter Weber, The Week US Published
-
Trump pauses $175M for Penn over trans athlete
Speed Read The president is withholding federal funds from the University of Pennsylvania because it once allowed a transgender swimmer to compete
By Rafi Schwartz, The Week US Published