Veni vidi Fendi: the all-conquering artistry of Silvia Venturini Fendi

An exclusive interview with the Fendi family scion

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During an unexpected Roman downpour, an umbrella vendor made a surprising sale: to advertise his wares to potential customers visiting the Spanish Steps or the Sistine Chapel, he had fashioned a hat from a small umbrella. The makeshift accessory caught the eye of Silvia Venturini Fendi. “I asked to buy it and he laughed at me,” Venturini Fendi remembers. “He didn’t know that it would end up on a runway.”

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