Schiaparelli now: Daniel Roseberry

The American designer talks Elsa Schiaparelli, creative freedom and making changes

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(Image credit: PORTIA HUNT)

The Chambre Syndicale de la Haute Couture decided to forgo traditional runway shows in July. Instead, the governing body of France’s fashion system invited brands to showcase their Autumn/Winter 2020 haute couture collections in short films, presented digitally.

When it came to producing Schiaparelli’s film, the maison’s artistic director Daniel Roseberry found himself quarantined in New York City, many thousand miles away from the brand’s storied home at 21, Place Vendôme. And so, on 29 June a small film crew including director Christophe Tiphaine followed Roseberry down empty Manhattan avenues and past boarded-up shop fronts to Washington Square Park, where the designer sketched 31 ensembles which will eventually be realised at Schiaparelli’s Parisian ateliers.

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