Political ad spending for 2022 on track to double 2018 total


Spending on political ads for 2022 races is set to exceed the amount spent in 2020 and more than double the total from 2018, according to a report from AdImpact.
In July 2021, AdImpact projected that candidates, PACs, and issue groups would spend $8.9 billion on ads for the 2022 cycle, just shy of the record-breaking $9 billion spent in 2020. A year later, AdImpact revised that number upward to $9.7 billion, projecting that 2022 would be the most expensive election cycle in U.S. history. Ad spending in 2018 fell just short of $4 billion.
"Midterm elections are typically less costly than those that include presidential races," but the 36 gubernatorial races this cycle help compensate for the lack of a presidential contest at the top of the ballot, The Wall Street Journal explains.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Ad spending on Senate races in Georgia, Pennsylvania, Arizona, and Nevada is expected to approach or exceed $250 million each. Broadcast TV is still the most popular venue for political ads — accounting for about $5 billion in projected spending — but campaigns and groups are also stepping up spending on streaming ads, which could approach $1.5 billion.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Grayson Quay was the weekend editor at TheWeek.com. His writing has also been published in National Review, the Pittsburgh Post-Gazette, Modern Age, The American Conservative, The Spectator World, and other outlets. Grayson earned his M.A. from Georgetown University in 2019.
-
'Alligator Alcatraz will be a blight on the Everglades'
Instant Opinion Opinion, comment and editorials of the day
-
Kirsty Coventry: the former Olympian and first woman to lead the IOC
In the Spotlight Coventry, a former competitive swimmer, won two Olympic gold medals
-
Critics' choice: Carrying the flag
Feature The best barbecue in town, Bradley Cooper's cheesesteak restaurant, and more
-
Trump judge pick told DOJ to defy courts, lawyer says
Speed Read Emil Bove, a top Justice Department official nominated by Trump for a lifetime seat, stands accused of encouraging government lawyers to mislead the courts and defy judicial orders
-
Mamdani upsets Cuomo in NYC mayoral primary
Speed Read Democratic socialist Zohran Mamdani beat out Andrew Cuomo in New York City's Democratic mayoral primary
-
Supreme Court clears third-country deportations
Speed Read The court allowed Trump to temporarily resume deporting migrants to countries they aren't from
-
Judges order release of 2 high-profile migrants
Speed Read Kilmar Ábrego García is back in the US and Mahmoud Khalil is allowed to go home — for now
-
US assessing bomb damage to Iran nuclear sites
Speed Read Trump claims this weekend's US bombing obliterated Tehran's nuclear program, while JD Vance insists the US is 'not at war with Iran'
-
Trump's LA deployment in limbo after court rulings
Speed Read Judge Breyer ruled that Trump's National Guard deployment to Los Angeles was an 'illegal' overreach. But a federal appellate court halted the ruling.
-
Marines, National Guard in LA can detain Americans
speed read The troops have been authorized to detain anyone who interferes with immigration raids
-
Trump vows 'very big force' against parade protesters
Speed Read The parade, which will shut down much of the capital, will celebrate the US Army's 250th anniversary and Trump's 79th birthday