Google buys alphabet domain: Abcdefghijklmnopqrstuvwxyz.com

Search giant acquires unwieldy web site address after reorganising business under Alphabet brand

150717_google.jpg

Weeks after restructuring its business under a new name, Google – now a subdivision of parent company Alphabet – has bought the self-evidently relevant domain name Abcdefghijklmnopqrstuvwxyz.com.

The web address was first registered – by somebody else – in 1999. It is not known how much the search giant has now paid to acquire it, says CNBC, nor is it clear what Google will do with it: as of this afternoon, the page is blank.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More