Redesigned snack labels show calorie content of our favourite foods

Calorie Brands project could help frequent snackers think twice before tucking in

160615-ben-jerry.jpg
(Image credit: instagram.com/caloriebrands)

More than 65,000 people are following a new Instagram project that tells us what we don't want to know – how many calories are in our favourite sinful snacks.

Calorie Brands retouches photos of junk food to replace their normal label with their total calorie count.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More