Deakin & Francis: Kings of cufflinks

Henry Deakin, head of the cufflink-maker and jeweller, talks skulls, secret signals and wearing your heart on your sleeve

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I try not to think about Deakin & Francis being a seventh-generation family business – there's enough pressure. But we've lasted so long because we've stuck to core values. When I took over, my dad said: "Let other people make cufflinks cheaper, but don't let them make them better", so while others have made their cufflinks lighter, we've made ours heavier. You can just tell a good cufflinkL there's the click test, where the fastening makes a reassuring sound; the seamlessness of the metal and the enamel; the slight bend to the bar that holds front and back parts of the link together...

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