Princess Yachts and the art of craft

Having spent a decade with McLaren, the luxury-yacht company's MD Antony Sheriff is no stranger to opulence. But how do the two compare?

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(Image credit: copyright Quin Bisset 2013)

The truth is, nobody needs a supercar. All you really need is a Fiat Panda – then all the traffic goes away, fuel efficiency goes up. Nobody needs to go as fast as a supercar will take you. But it's not about that. It's an object of desire. And a boat is the same thing – it's an absolute luxury. Indeed, people speak of yachts having an image problem, as totems of excessive wealth, but that's because they're still rare. Bentleys are a dime a dozen now. There was a time you'd see one and want to take a look at who was driving, but not any more. A yacht still has that draw. It's more a means of personal expression – even a private jet is, by contrast, ultimately just a tube, regardless of what you do to it inside. Besides, people who own yachts tend to really use them because they're not just about getting from A to B. They offer a different type of lifestyle, and access to a real community of like-minded people.

I'll admit that I'm really a car guy – I haven't spent much time on the water yet, though I've found that, when I do, one perk of the job is it's a very nice place to have a meeting. The new job has been a touch disorientating to me. But I love making things, and that's what boat-building is all about: the craft. We have metalworking, woodworking, moulding, real hands-on making, and nearly all of it happens in one place – in Plymouth, with all that shipbuilding heritage.

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