Rolls-Royce: Capturing the Spirit of Ecstasy

As the story of the motoring marque is told anew on celluloid, CEO Torsten Muller-Otvos talks about the passion its iconic cars inspire

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We're launching a new series of films to tell people about our history, our myth and our stories. The first one is about the Spirit of Ecstasy, the famous statuette that sits on the grille of our cars. Of course, everyone knows this figure, but not many know the full story behind her.

The Spirit of Ecstasy is our mascot and has accompanied every Rolls-Royce for over 100 years. She is called the 'spirit' for good reason – because both founding fathers, The Rt Hon Charles Rolls and Henry Royce, were clear in their belief that machines need a soul. They take on the soul of the people who are creating them and I say that is still true here today. And every soul of every car we make is unique.

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