Loro Piana: A rare kind of luxury

With fleeces harvested from venerated creatures Loro Piana spins yarns of the most exquisite kind

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Luxury goods company Loro Piana has its roots in Piedmont, the largest region in northern Italy. This is an area of rugged beauty: flanked by the Alps and bordering France and Switzerland, its rolling hills lead to secluded valleys, deep forests and verdant plains. Pietro Loro Piana established the family company in 1924 in Quarona, a small bucolic town a mere 90-minute drive from the bustling streets of Milan. Humble beginnings for a company that is today considered the world's largest manufacturer of cashmere, and its most important purchaser of fine wool.

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