The dawn of Dhela

Brazilian fashion designer Daniella Helayel bounces back from the 'Kate Effect' with an exotic new label

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When Kate Middleton announced her engagement to Prince William in 2010, it wasn’t the sparkling sapphire on her ring finger that caught the press and public’s attention, but the equally striking blue dress she chose for the occasion.

A slinky silk wrap number in a suitably regal navy blue, the dress became an overnight sensation and cemented the soon-to-be Duchess of Cambridge’s burgeoning reputation as a royal style icon. Issa, the label behind the dress, and its creator, Brazilian-born designer Daniella Helayel, were instantly catapulted to international fame.

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