The dawn of Dhela
Brazilian fashion designer Daniella Helayel bounces back from the 'Kate Effect' with an exotic new label

When Kate Middleton announced her engagement to Prince William in 2010, it wasn’t the sparkling sapphire on her ring finger that caught the press and public’s attention, but the equally striking blue dress she chose for the occasion.
A slinky silk wrap number in a suitably regal navy blue, the dress became an overnight sensation and cemented the soon-to-be Duchess of Cambridge’s burgeoning reputation as a royal style icon. Issa, the label behind the dress, and its creator, Brazilian-born designer Daniella Helayel, were instantly catapulted to international fame.
With Issa, Rio native Helayel dressed some of the world’s most influential women, with A-list fans of the designer’s colourful cocktail gowns and flattering tailoring including Jennifer Lopez, Madonna and Naomi Campbell. In 2013, however, Helayel took the unexpected step of selling Issa to take time out and focus on a new fashion venture, Dhela, which she launched earlier this year to critical acclaim.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Instead of being a complete departure from Issa, Helayel’s Dhela is described as the 'evolution' of her personal style and 'design DNA'. It reflects the designer’s current position – both personally and creatively speaking. The inaugural spring/summer 2017 collection certainly embodies the hallmarks of Helayel’s flamboyant yet elegant style, with floaty chiffon dresses alongside beautifully cut silk jumpsuits, flirty wrap dresses and daring gold ensembles. In the designer’s own words, the brand has been created 'for a glamorous, global woman who is looking for timeless, elegant styles to take her from day to dinner.'
Though ideally suited to St Tropez soirees or strolls along Ipanema beach, the DHELA capsule collection remains true to Helayel’s desire to make clothing that’s accessible, flattering and unashamedly feminine – something the modern woman can throw on effortlessly. The brand will release three collections a year: cruise, spring/summer and autumn/winter. Two standalone boutiques have been launched in Tokyo, with more global store openings on the way.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
5 costly cartoons about the national debt
Cartoons Political cartoonists take on the USA's financial hole, rare bipartisan agreement, and Donald Trump and Mike Johnson.
-
Green goddess salad recipe
The Week Recommends Avocado can be the creamy star of the show in this fresh, sharp salad
-
The Biden cover-up: a 'near-treasonous' conspiracy
Talking Point Using 'Trumpian' tactics, the former president's inner circle maintained a conspiracy of silence around his cognitive and physical decline
-
Ballet flats: the new men's fashion must-have?
Talking point 'Sleek, barely there footwear' is blurring traditional gender divisions
-
Sport on TV guide: Christmas 2022 and New Year listings
Speed Read Enjoy a feast of sporting action with football, darts, rugby union, racing, NFL and NBA
-
House of the Dragon: what to expect from the Game of Thrones prequel
Speed Read Ten-part series, set 200 years before GoT, will show the incestuous decline of Targaryen
-
One in 20 young Americans identify as trans or non-binary
Speed Read New research suggests that 44% of US adults know someone who is transgender
-
The Turner Prize 2022: a ‘vintage’ shortlist?
Speed Read All four artists look towards ‘growth, revival and reinvention’ in their work
-
What’s on TV this Christmas? The best holiday television
Speed Read From films and documentaries to musicals for all the family
-
Coco vision: up close to Chanel opticals
Speed Read Parisian luxury house adds opticals to digital offering
-
Abba returns: how the Swedish supergroup and their ‘Abba-tars’ are taking a chance on a reunion
Speed Read From next May, digital avatars of the foursome will be performing concerts in east London