Unilever has finally responded to its failed £115bn takeover bid by Kraft Heinz in February, proposing a series of reforms that includes potentially selling off its spreads business.
The Anglo-Dutch company has been undertaking a review since the offer was roundly rebuffed and said its plans would ultimately boost profit margins to 20 per cent.
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Unilever bosses said the business was a "declining segment" that could be "better managed by others", adds the BBC.
George Salmon, of stockbrokers Hargreaves Lansdown, told the broadcaster this reflects the "reality of 21st century life".
He added: "People are more likely to grab breakfast 'on the go' rather than sit around the table with a few slices of toast."
Other parts of Unilever's plan include merging the foods and refreshment businesses into one unit in a new cost-saving drive, the target for which across the whole company will be doubled to €2bn.
Foods includes brands such as Marmite and Hellman's Mayonnaise, while refreshments features the likes of Ben & Jerry's ice cream and tea brands Lipton and PG Tips.
The company is also preparing to add debt to its balance sheet and signalled it could seek to buy Reckitt Benckiser's food business, which is currently under "strategic review". Its brands include French's mustard and Frank's Red Hot sauce.
At a more structural level, Unilever said it will hand €5bn (£4.27m) to investors in the form of a share buy-back this year - and this could rise if it does not pursue any acquisitions.
It has additionally initiated a review into whether it is still efficient to maintain its listings in both the Rotterdam and London.