Farer: the British-designed, Swiss-made watch brand

Talking adventure with Paul Sweetenham

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Aside from the occasional power cut or commemorative event – such as Winston Churchill's state funeral in 1965 – the famous Piccadilly Lights have very rarely been switched o since their installation in 1908. Earlier this year, though, the original six screens were taken down to make way for a larger one, which will be revealed this autumn. Unbeknownst to the 100 million visitors who pass this illuminated landmark each year, the buildings flanking the screens house several floors of offices. It was in this eyrie in one of London’s busiest areas that Paul Sweetenham, together with business partners Jono Holt, Stuart Finlayson and Ben Lewin, founded watch brand Farer in November 2015.

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